| Nowadays, organization and enterprise customers have tightened their enthusiasm for tech spending, monitoring more carefully the returns from investments in technology. High-tech products and services are introduced in turbulent, chaotic environments where the odds of success are often difficult to ascertain. This course is designed to provide frameworks for systematic decision making about marketing in high-tech environments, to foresee the increasing impacts of technology innovation on business process reengineering, and to offer insights about how marketing tools and techniques must be adapted and modified for high-technology products and services. |
